The debate rages on forums all over the internet-should one buy writing links to improve traffic? Here well dicuss some of the aspcets of buying links.

First, many link writing brokerage sites sell links from a network of web sites that might or may not have

relevance to your own website. The problem here is one would be trading assessment of worth for quantity. If a link

is of no interest to visitors of these network of sites then the visitors from these sites will be very low.

The only assessment of value of the backlink would be to boost page rank. But whether these links will boost page rank is debateable at best. Many SEO experts believe that a link that is not relevant to the page from which the hyperlink is on is penalized by Google.

Still there are those who question this reasoning simply because Google bombing still works, as does blogspam. The topic is very debateable. Many claim that google can not differentiate between a hyperlink that is paid for and one that is not. Logically this is correct, but Google can spider the contents of a page, and if the links on that page are of no relevance to the rest of the content the spider knows.

Of course there is no direct evidence that Google will penalize your link if it is on a page that has no relevance to your link. It is merely speculation. But as I said, even though the spider doesnt know if you paid for the backlink or not, they are made to spider content. This thought should cause you to proceed with caution when and if you choose to buy links.

Always evaluate your intent when buying links. Is it just to boost pagerank, or will the link also be

of benefit to the visitors of the page the hyperlink will be placed on. Both are important to the level of traffic the hyperlink could bring.

So the intelligent conclusion would seem to be to buy links from individual websites related to the topic you want to rank for. The evidence seems to suggest that this is more benefical to both readers of that web page and from an SEO perspective.